Privacy Policy

Guidelines in using the Registered Trademark of Fairways and Bluewater Resort Golf and Country Club, Inc. (FBRGCCI)
These guidelines are for FBRGCCI’s (better known as Fairways and Bluewater) licensed travel partners and other parties engaged in online travel booking assistance, agents, resellers, members and guests, developers and marketing partners, who want to use the registered trademark or copyrighted images of FBRGCCI in their website, promotional materials and other documents.  The use of FBRGCCI’s registered trademark without FBRGCCI’s prior written consent constitutes trademark infringement and a violation of Philippine law on unfair competition and representation. The use of Fairways and Bluewater logo may be prohibited if the third party end-user violated any of the below mentioned guidelines.

Members of Fairways and Bluewater Resort Golf and Country Club, corporate partners, owners of establishments within the properties of Fairways and Bluewater who uses the trademark or logo, and have not been provided with special trademark usage guidelines in their contract agreement must follow these guidelines.  Employees who are account holders of any social networking sites and/or maintain their own personal website and other medium are subject to additional restrictions as specified in these guidelines.

The following are FBRGCCI’s registered trademark, trade name, logo and copyrighted images.   The use of the trademark below or trade name or any word, mark, logo, image or pertinent portion thereof is prohibited unless excepted under the guidelines below.

Fairways and Bluewater’s trademarks, trade names, and copyrighted images are valuable assets. In following these guidelines, third party end-users can help FBRGCCI protect its rights and strengthen its corporate and brand identities. By using FBRGCCI’s trademarks or copyrighted images, in whole or in part, third party end-user acknowledges that Fairways and Bluewater is the sole owner of the trademark and promises that he/she will not interfere with Fairways and Bluewater’s rights over the trademark and will not engage in any act that will harm, misuse, or bring into disrepute any of Fairways and Bluewater’s registered trademarks. The goodwill derived from using any part of Fairways and Bluewater’s trademark, trade name and copyrighted images belong to and inure exclusively for the benefit of Fairways and Bluewater Resort Golf and Country Club, Inc.

Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise.  For questions regarding these guidelines, please e-mail us at inquiries@fairwaysandbluewater.com.

Authorized Use of Fairways and Bluewater Trademarks

1. Advertising, Promotional, and Sales Materials: Only FBRGCCI and its authorized travel partners and other parties engaged in online travel booking assistance, agents, resellers, members and guests, developers and marketing partners may use the FBRGCCI Logo in advertising, promotional, and sales materials.
2. Print Ads, Exhibits, Travel Seminars and Hotel Conferences: The use of FBRGCCI trademark in connection with newspapers, magazines, travel exhibits and seminars, or hotel conferences is allowed provided the following requirements are complied with:

a. The use is referential and less prominent than the rest of the title.

Acceptable: HOTEL OPERATIONS CONFERENCE at Fairways and Bluewater Resort, Newcoast, Boracay

b. The use reflects favorably on FBRGCCI.

c. Third Party End-user’s name and logo appear more prominent than FBRGCCI on all printed materials related to the publication, seminar or conference.

d. The FBRGCCI logo or any other FBRGCCI graphic symbol, logo, icon or image does not appear   in the publication or in any materials related to the publication, seminar, or conference without express written permission from FBRGCCI.

e. A disclaimer of sponsorship, affiliation, or endorsement by FBRGCCI, similar to the following, is included in the publication and in all related printed materials:  

“(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by Fairways and Bluewater Resort Golf and Country Club Management.”

f. A trademark attribution notice is included in the credit section giving notice of FBRGCCI’s ownership of its trademark(s).
3. Websites: Websites that serve only as travel and hotel specific commercial electronic informational forums concerning travel, golf and member services may use the appropriate registered trademark and/or copyrighted images.

Unauthorized Use of FBRGCCI Trademarks

1. Company, Product, or Service Name: The use or registration, in whole or in part of any FBRGCCI trademark, including FBRGCCI-owned graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, product name, or service name, except as specifically noted in these guidelines, is strictly prohibited.

2. FBRGCCI Logo and FBRGCCI-owned Graphic Symbols: The use of FBRGCCI Logo or any other FBRGCCI-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose, except pursuant to an express written trademark license from FBRGCCI, such as online travel partner agreement, is not allowed.

3. Disparaging Manner: The use of FBRGCCI trademark or any other FBRGCCI-owned graphic symbol, logo, or icon in a disparaging manner is prohibited.

4. Endorsement or Sponsorship: The  use of FBRGCCI trademark, logos or any FBRGCCI-owned graphics in a manner that would imply FBRGCCI’s affiliation with or endorsement, sponsorship, or support of a third party product or service is not allowed.

6. Merchandise Items: The manufacture, sale or   the giving  away of merchandise items, such as caps  and pens, bearing FBRGCCI’s registered trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from FBRGCCI, is not allowed.

7. Slogans and Taglines: The use or imitation of an FBRGCCI slogan or tagline, like the example below, is strictly prohibited.

`          For example: “Welcome to the new paradise.”

8. Domain Names: The use of an identical or virtually identical FBRGCCI trademark as a second level domain name is not allowed.

Not acceptable:    “borafairways.com”     “fairways.com”     “bluewater.com”

The FBRGCCI Trademark

1. The use of   FBRGCCI trademark, whether standing alone or in combination with other words, except to denote or refer to the FBRGCCI’s hotel, golf or members line of service, is not allowed.

2. The use of FBRGCCI trademark or copyrighted images in third party’s hotel services name, company name, trade name, or golf/member service name is allowed, provided that the name satisfies the following criteria:

a. The trademark does not appear more prominently than the rest of the name in size, color, or typeface.

b. The name does not suggest a false association with FBRGCCI.

c. The name is not confusingly similar to any trademark owned or used by FBRGCCI.

d. Third party acknowledges that FBRGCCI is the sole owner of the trademark and that he/she will not interfere with FBRGCCI’s use or registration of the words “Fairways and Bluewater” whether alone or in combination with other words.

e. Employees who are account holders of any social network sites, and/or maintain personal website and other medium are subject to additional restrictions as specified in these guidelines.

Proper Trademark Notice and Attribution

1. The appropriate trademark symbol (TM, SM, ®) must be used during the first time the FBRGCCI trademark appears in the text of an advertisement, brochure, or other material including, travel agency documentation, or other promotional communications that will be published in   websites, newspapers or magazines.  

2. The symbol (TM, SM, ®) should appear at the right shoulder of the trademark.

3. An attribution of FBRGCCI’s ownership of its trademarks must be included within the credit notice section of the material/document.  The  following are the correct formats:

_________ and _______ are registered trademarks of Fairways and Bluewater Resort Golf and Country Club, Newcoast, Boracay.

_________ and _______ are trademarks of Fairways and Bluewater Resort Golf and Country Club, Newcoast, Boracay.

3. For international travel partners, the following international credit notices must be used:

_________ is a trademark of Fairways and Bluewater Resort Golf and Country Club, Newcoast, Boracay registered in the Philippines. 

Sponsorship / Affiliations

1. Endorsement or Sponsorship: FBRGCCI does not support the use of its logos, company names, product and services names, or images of FBRGCCI products and services by other parties in marketing, promotional or advertising materials as their use may create the perception that FBRGCCI endorses or sponsors the product, service or promotion.

2. Freelance Travel Agent: Freelance travel agents, who maintain their own website or social networking account, are allowed to use an image of FBRGCCI in their promotional/advertising materials to depict that the promos, packages and discount rates are authorized by FBRGCCI, provided that the following requirements are met:

a. A written permission from FBRGCCI that the promo rates, published rates and other pertinent information regarding the sale of products and services such as hotel rooms and playing golf can be published is obtained.

b. The image is an actual photograph of the resort or service and not an artist’s rendering (Note: The express written permission from FBRGCCI is required before using any photograph owned or licensed by FBRGCCI).

c. The FBRGCCI hotel room, golf course, etc. is shown only in the best light, in a manner or context that reflects favorably on FBRGCCI.

d. The reference to FBRGCCI does not create a sense of endorsement or sponsorship by, or other false association with, FBRGCCI.

Additional Restrictions

1. Employees of FBRGCCI are allowed to use FBRGCCI trademarks in memo pads, calling cards and other business related materials provided that they shall always be followed with or contain information such as complete address, contact information and official e-mail.

2. Personal website or social networking sites owned, maintained or accessed by the employee with the logo, website links or images of FBRGCCI should not create the perception that it is an official site and must be directed to the official website of Fairways and Bluewater under the attribution:

For more details visit us at www.fairwaysandbluewater.com